At 8:30 pm local time on Saturday, March 29th, millions of people around the globe will shut off their lights for one hour. This is part of a movement called Earth Hour. The movement, which was started by the World Wide Fund for Nature, started as a “lights-off” event in Sydney Australia in 2007. Since that time it has expanded to 154 countries and over 7000 cities and towns worldwide.
You may remember that last year we featured how Earth Hour utilized Mautive’s ERJA data to interact with its contacts. This year is especially exciting for us, as our home city of Chicago has been named the 2014 Earth Hour capital of the United States.
One of the goals of Earth Hour is to build a global community and in 2014 they are moving away from a common email signup form and using Mautive’s specialized lists and specialized auto responders to give out specific messages and call-to-actions to individuals, corporates, government organizations, event organizers. Look at EarthHour.org to see different pages on the website with a specific auto response. Earth Hour is also using Mautive’s Marketing Automation to further engage with its audience.
This year Earth Hour is striving to go even further and inviting people to host their own events.
The great people at Earth Hour are also taking the opportunity to bring attention to some great crowd funding initiatives to help communities all over the world and bring attention to some amazing crowd funding initiatives. The goal of which is to keep the momentum going beyond Saturday night and make an even bigger difference through the year.
Mautive is a proud supporter of Earth Hour and even prouder to be the email marketing platform of choice for this noble cause.
