Articles
Yesterday we launched a great new feature, one that had been highly requested since the...
“Social Platform” uses email marketing + social media to grow businessesFor this week’s “Marketer’s Spotlight” I had the privilege to ask Tim Mayneord, CEO of...
12 Contest Ideas for 2014 That Can Grow Your Email ListWhen you offer a downloadable pdf or a redeemable coupon in exchange for subscriber data, you...
25 Emails That Target Each Stage of the Customer LifecycleEach time you reach out to your contacts, you are able to turn their attention to you and...
5 landing page services with unique benefitsI wanted to compare the great landing page builders that integrate with Mautive, but I quickly...
6 Inbound Marketing Experts Reveal the 6 Enduring Keys to List BuildingEverymarketing blog has a post on list building so when I started this post I knew it would...
6 useful automations you can import right nowAfter reviewing our blog comments, I saw many of you want us to share pre-built automation...
7 Steps to Create Your Best Automated Follow-up SequenceAre you using the best automated follow up strategy? Whether you are in the process of...
A Holiday Gift: 8 More Automations You Can ImportTo celebrate the holidays, we are sharing another batch of automation workflows to grow...
A Marketing Coach’s view on Email Marketing for Small BusinessesThis week’s Marketer’s Spotlight picks the brain of marketing expert Chris Fourgere, owner and...
A new customizable overviewWhen you login to your Mautive account you will notice a brand new overview page. We...
A new way to share templatesIn the past we had a method where you could export and import templates. It utilized an XML...
A quick preview of our new email designer A quick preview of the new email designer…A common gripe about our platform is the lack of a modern email designer. We know it lacks many...
A Simple Marketing Automation Tactic that Improves Your Content MarketingPicking topics for your content can feel like guesswork… you think you’ve got a good topic...
Add Beautiful Social Icons to Your CampaignsToday we are releasing a new Social Icons widget. You can now quickly and easily insert a...
Adding or Updating an Existing Subscriber Through the APIOur Email Marketing software offers a full featured, easy to use API, with dozens of functions to...
Advanced Subscription Form IntegrationSubscription forms are key components for growing your subscriber lists through your web...
Are you in compliance with upcoming Canadian anti-spam laws?The Canadian Radio-television and Telecommunications Commission recently released a guide on...
Aria Agency – Putting the “A” in in mArketing!What is Aria and what types of customers do you work with? Formally, Aria is an award-winning,...
Attentive.ly brings social media and email marketing closer than ever!As most people who are serious about digital marketing know, there is huge advantage to being...
Automatically Create Unique Deal Titles Using Personalization TagsWhat changed? You can now use personalization tags in the titles of your deals so that when...
Automatically distribute your new leads/dealsWe just released the ability to automatically assign new deals. In the past you had to always...
Automation Recipes: Prebuilt Workflows to Build OnWe offer 16 triggers and 26 actions in our automation builder. That means there are 7,311,616...
Automations to Track and Engage Your ContactsHere’s another list of automation workflows you can import. For more information about our...
Avoid a Tagging Crisis in One HourA tagging crisis creeps up on you. It won’t happen suddenly or all at once. It will...
Behavioral Targeting: Site Tracking and Marketing AutomationSite Tracking ties your contact’s behavior on your website together with Mautive so your...
Boost Your Productivity with the Mautive Gmail ExtensionThe Mautive Gmail Chrome Extension is out of BETA and available in the Chrome App Store. This...
Boutique Hotel Seven Days – Pragues email marketing successMautive’s guest contributor for today’s marketers spotlight is Mrs. Radka Konigsmarkova,...
Bulk edit your contactsWhen you visit your Contacts page you will see a new “Edit” option near the top left of the...
Calling all Mautive ExpertsWe routinely have users looking for a third party to assist them with email design, API...
CanafloraTell me about Canaflora. How long have you been in business, what do you do, what is the...
Capture Leads while using MoonClerkMoonClerk, is the latest payment processor to provide Mautive customers the option of capturing...
Capture Leads with File Management from DigiohWith Mautive you can easily attach files to your email messages, but it’s not recommended for a...
Connect with External Services for Automatic ImportingOur external imports (to services like Salesforce, Wufoo, and Capsule) has always been a...
Contactus.com provides new WordPress pluginMany of our Mautive users operate their websites through WordPress. With that being said,...
Create an effective lead scoring system in 7 stepsLead scoring solves an important problem… it keeps your sales team focused on only your...
Detecting API ErrorsAlthough you’ve carefully crafted your Mautive application to flow smoothly, it’s hard to...
Don’t use a Yahoo email address as your “From”Yahoo recently updated their DNS to have a DMARC record that let’s ISP’s know to reject any...
Earth Hour – Using the power of ERJA & marketing automation to help protect the planetMautive is proud to be the marketing platform assisting Earth Hour as they launch their...
Earth Hour 2014 is this Saturday, March 29thAt 8:30 pm local time on Saturday, March 29th, millions of people around the globe will...
Easily Manage Your Automation MessagesIt’s now easier than ever to see and manage the emails that are sent within your automations....
Etsy + Mautive = The complete Etsy email marketing solutionEtsy is an incredible site for creative artists to sell their creations. As we love to help...
ExecutiveJobspro.com — Email Marketing within the job search industryThis week, I was able to speak with Rob Mason, founder of ExecutiveJobspro.com. He provided...
Feature Update: Edit the Subject Line When ResendingOne of the simpler, but very popular features of Mautive is the ability to easily create a new...
Feature Update: Trigger Automations on Page Visits Using WildcardsWhat changed… You can now trigger automations using wildcard URLs. This opens up the range of...
Find Mautive Experts to Improve Your Marketing & SalesWe are thrilled to announce our first group of Mautive Certified Consultants is ready to help...
Form Mule – providing subscription forms,surveys, and much much more…Whenever Mautive is approached by a 3rd party about a new integration we get excited. Why?...
Free Friday: Blue Cloud Email Template with Background Image for OutlookWith the arrival of winter we’ve design this pretty bright blue email template to remind us how...
Free Friday: Warm and Grity Worn-Out Email TemplateFor our typical Friday template release we’re offering a unique template design perfectly coded...
Free Survey Email TemplateNeed to find out how your customer service is going or how your client is perceiving you? Get...
GEO Location Data Now AvailableWe recently updated all accounts to capture the geographic location data of your subscribers....
Gmail Chrome Extension BETA ReleaseToday we are releasing the Mautive Gmail Chrome extension as a BETA release. Now, without...
Gmail is caching images… We’re happy about it.You may have already heard that Gmail is starting to cache images. Everyone seems to have...
Gmail’s Experimental New Promotions GridIn August of last year Google rolled out Gmail’s new tabbed inbox interface. This included the...
Golf Web Design – bringing digital marketing to the world of golf.Erick from Golf Web Design was kind enough to participate in our Marketer’s Spotlight this...
Helping You Succeed With Our APIThe Mautive API is a great way to interact with the software through your own interface,...
How to handle the new Gmail tabs featureMany of you have recently received an email from Google named “Welcome to the new Gmail inbox”...
How to integrate with LeadpagesIt is easy to integrate Mautive with Leadpages. Using our built-in form builder you can prepare...
How to optimize email campaign content when relying on marketing automation software.Today’s era of business is exceptionally fast-paced. Modern marketers have become spread thin...
How to Pay More Money and Be Happy about It!Nobody likes price increases, and I’m certainly no different there. But there is one time when...
Import Capsule CRM OpportunitiesOur automatic contact importer lets you target specific email campaigns to certain segments of...
Import Contacts From Nimble CRMCRM’s and Email Marketing go hand in hand. Although their approaches are different, both are...
Improved automation work flow designer & new actions/conditionsA new “Go To” action You can now add a “go to” action that will bring them to any other...
Improved Wufoo IntegrationWe have improved our integration with Wufoo to allow mapping multiple Wufoo forms to a single...
Introducing Automation NotesAs you are creating automations, you may wish there was a way to leave yourself reminders and...
Introducing Deals… CRM & Sales AutomationAs we have built out our automation capabilities over the past year, we quickly realized we...
Introducing ERJA. Get to know your subscribers like never before…ERJA is an exclusive subscriber data feature that Mautive is releasing as an add-on to...
Jerry’s Artarama – Responsive marketing successRecently, I had the opportunity to conduct an online interview with Mike Gundry, the President of...
Join us at Internet Retailer Conference – Chicago (6/5 to 6/7)IRCE 2012 is just days away. Mautive will be at the IRCE exhibition here in Chicago June...
Justuno – A contact list building machineThe friendly looking robot you see above is Mautive’s new friend Justuno. He is your...
Making Online Shopping Personal“Give the lady what she wants.” That’s the mantra that made Marshall Field famous. For years,...
Manage your tagsWe just released a new way to manage your tags. We have seen many users adopt tags over...
Marketers Spotlight: InformatixIn this weeks “Marketers Spotlight,” I interviewed John Makras, an Account Manager with...
Marketing’s Nucleus – Ensuring the quality of your marketingThis is the 3rd and final post of our “Marketing’s Nucleus” series. In this blog, I will be...
Mautive and Ad Leads Integration Case StudyMautive is excited to unveil a joint integration with mobile ad platform AdLeads. This...
New DocumentLeads integrationOne of the largest goals of serious email marketers is to grow and engage your contact list....
New email templates for our new email designer (free + mobile ready)We have been busy designing email templates with the release of the new email designer. Here...
New feature: Easily share automationsWe are happy to announce an exciting new feature: you can now share automations between...
New Feature: GoalsYou can now define goals for your automations. As goals are achieved, contacts will jump to...
New feature: Hide on mobileOptimizing emails for mobile has quickly gone from important to essential. Today, far more...
New feature: Save Email Content For Quick & Easy ReuseDo you have portions of your emails that you reuse frequently? For instance, an offer you...
New Mautive Affiliate ProgramIt’s no secret we love our partners. Marketing firms, designers, developers etc.. have...
New RSS Based Automation TriggerWe’re proud to announce our 20th automation trigger: the ability to trigger an automation based...
New Subscriber Import Source: WufooFor a while now, we’ve had an integration with Wufoo that captures form submissions and adds...
New Videos, Case Studies, Discussions, and More…We’ve been hard at work creating resources to help you get even better results with Mautive. To...
New: Custom HTML in Designer TemplatesYou asked, and we listened… It’s now possible to add HTML blocks to your designer emails! This...
New: Full Width EmailsOne of the best things about being an Mautive user is that you are listened to. We care about...
New: Saved Changes in the Automation BuilderHave you ever changed an automation only to regret it? Do you ever hesitate to modify an...
New: Set the Default Color for LinksYou can now set the default color for links in your campaigns: This eliminates the need to...
New: Trigger Automations on Field ChangesWe’ve added a new way to begin an automation bringing the total number of triggers to 17. Now,...
Our new status page and how to monitor our uptimeWe like to be as transparent as possible. Especially during times that we are experiencing an...
Partner/Reseller API Now AvailableFor a while now, we have been offering a private label email marketing service to our partners...
Partnership Program for Reselling Hosted ServiceWe’ve recently released a streamlined partnership program for our hosted service. Resellers can...
Perform Automated Actions on Link ClicksNow when a contact clicks a link in your email campaign, you’ll be able to automatically...
Plain Language for Date Based CampaignsWhen building software, very often adding features can also add complexity and in some cases...
Recent service interruption & how to monitor service availabilityYesterday around 8:50AM CST we began experiencing periods of service interruption that affected...
Replies Automation: Tracking, segmenting, & automation based on repliesYou can already create automated marketing campaigns based on interactions with campaigns,...
See Your Automation Conversion Rates by GoalWe’ve added onto the Goals feature we announced last week, making it even more helpful. Now...
Segment By Page Views With Partial MatchesA few months ago, we made it so that you could use wildcard URLs to trigger automations....
Social Sharing UpdatesA couple quick updates regarding social sharing: Link only You can now (additionally) obtain...
Subscribe Through SMS Using JA.TXTMautive provides many options to add subscribers to your lists including subscription forms, bulk...
Taking the “Creepy” Out of Social DataThere’s a lot of talk these days about data. And there should be. We’re dumping more and more...
Targeting your marketing – Part 1: Advanced personalizationIn 2014, 86% of revenue came from email campaigns that used advanced tactics (not broadcast...
Targeting Your Marketing: Advanced SegmentationThe emails you do not send are more important than the ones you send. If you email the...
Test your email design in Gmail, Outlook, iPhone, iPad, and more!A number of years ago we released our email testing tool that allowed you to test your email...
The Automation Builder is Now “Drag-and-Drop”Our automation workflow builder is one of the best solutions out there. It’s an intuitive way...
The new email designerA true drag and drop experience Drag new content into your email, resize things dynamically,...
The Trouble with Imports (APC & PHP setlocale bizarreness)As some of you may have noticed, we had a few problems with our import system last week. After...
Tips and Tricks for Unbounce Integration, Opt-in Through API, and MoreUsing Mautive is easy with our free consulting and personalized help – but often some...
Track Contact Data Once & Share It With Your Entire Marketing StackWho are your contacts and what are they doing? The answer to this question is the key that...
Trigger an automation from Contact & Lead Scoring dataYou are now able to trigger an automation (to start) when a Contact or Lead Score matches...
Trigger automations from web page visits, logged events, and deal actionsWe just added four new ways that you can trigger an automation: When a URL is visited...
Tutoriales de MautiveIntroducción Primeros Pasos Manejo de Contactos Formularios e Integraciones Campañas...
Two More Improvements to the Automation BuilderSee Where Your Contacts Are in an Automation Last week we made the automation builder...
Updated Zapier IntegrationWe’ve improved our integration with Zapier to include many more triggers, another action, and...
Updates to the subscriber view pageSubscriber notes Ever want to jot something down about a subscriber? Now you can. The new...
Use Marketing Automation to Gather and Improve Your Net Promoter Score℠Rather than looking back at what happened, a Net Promoter Score ℠ (NPS®) is touted to be a...
Use PadiAct’s behavior targeting to build listsHave you ever wished there was a platform out there purely dedicated to helping you build...
Using Guest’d for iPad / iPhone signup formsWhether you’re strolling expo halls or attending a local music show an increasingly common...
We just added 6 new email templatesWe’ve added six beautiful new email templates to your library. Of course, they are 100%...
Webhooks Now AvailableWe are excited to announce support for webhooks which allow you to capture real-time...
Why We Turn Away Millions In RevenueWe send a lot of email on behalf of our users. Billions. Despite a large volume of email being...
Wistia’s Integration with ActiveCampaignMautive is frequently asked about integrations which capture leads through videos embedded on...
WordPress marketing with Spokal and ActiveCampaignEvery once in a while an integration is built with Mautive that deserves a special shout out....
Zapier’s Email Parser IntegrationLast week, our integration partner Zapier rolled out many new integrations including a...
